Newsletters have come a long way.

No long confined to promoting church socials and schoolyard fetes – although they still do so, and well – newsletters have increasingly become a key marketing tool employed by businesses keen to engage with clients on a regular basis.

Perhaps the increasingly popularity reflects concerns about a perceived disconnect amid a burgeoning corporatisation of client services.

For some it is an attempt to appear personable, albeit in print. But for many it is a legitimate platform for engaging with new existing and prospective clients in a meaningful way.

Newsletters are an opportunity to offer tidbits and promotions on a regular basis.

As with anything, there are certain rules dictating appropriate newsletter etiquette to ensure you keep rather than repel your readership.

Click here for more do’s and don’t for writing effective newsletters to clients, customers and other relevant readers.