Most people groan where they see junk mail bursting out of their letterbox. Many are resigned to its presence given the prominent streetfront location of mail boxes. That does not mean, however, the promotional material is opened, much less read or becomes the inspiration for their next shopping spree.

Mild irritation can give away to downright resentment if people find their emails invaded by unsolicited promotional material as it is considered a much more private communication sphere.

Newsletters are one effective means of communicating with clients on a regular basis. However it must always be an opt-in service. By volunteering their contact details subscribers are consenting to receiving your material.

Never sign people up without their expressed permission. Otherwise you risk damaging your business if the people are bemused by your presumptive actions. Also, if people sign up themselves then there is a much higher chance they will real the newsletter.

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