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Resources

For many writing regular newsletters can be a real chore.

Coming up with new content, finding an interesting theme and then writing various tidbits of information and news can be difficult once, let alone on an ongoing basis.

It is critical from the outset to decide what role the newsletter is going to play in your business or organisation.

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Overflowing inboxes is a common complaint among time-poor workers struggling to read their daily dose of electronic mail. Here are a few tips to business email etiquette that will increase the likelihood your email will not only be opened but also read and actioned in a timely manner.

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Use the powerful “I + We + You” business email format to write effective emails to new and existing clients.

The straightforward approach captures your reader’s attention, communicates your key message and ensures a rapid response.

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Much like an essay, the key to writing a business letter to prospective or existing clients boils down to planning a structure that draws the reader in by capturing their attention before driving home the main message. Simply use the powerful AEIOU formula as a handy guideline to writing business letters that will be read.

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What is the purpose of writing client letters and emails? The obvious response would be to disseminate information about your goods and/ or services. But the true answer lies much deeper than that…

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