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Writing Skills training Melbourne

Writing Skills training Melbourne

T’is the season to thank clients
As Christmas draws nigh so does the time to reflect on how much you value your clients.

Showing appreciation in some small gesture can pay massive dividends in the ongoing customer loyalty bank.

It should present as a genuine effort to acknowledge clients that contributed to your bottom line during the past year. And make yourself memorable in the process.

Depending on the size of your client database, you may consider hand writing the card otherwise try personalising it in some manner by a quick comment or at the very least a handwritten signature.

Avoid including any promotional or marketing material in the thank you card as it will smack of a cynical marketing exercise lacking in sincerity.

At other times during the year, you may consider writing thank you letters to express gratitude for closing a new deal, loyal custom or for any referral they may have sent your way. It also pays to acknowledge people for any mentoring or guidance they may have provided or even for the opportunity to present a business proposal to them despite never securing a deal or contract.

Planting seeds for future business.

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Email etiquette

Rules governing how to write effective business emails

Email etiquette

The rules governing correct protocols for business email writing continually change in line with expectations and exasperation in the contemporary workplace.

Much of the advice focuses on what to say (and what NOT to say) when composing the email itself but little graft is given to the etiquette about when to send the email and who to send it to and all the iffy scenarios in between.

Again, little mishaps or errors of judgement on your part can play a major role in whether the recipient reacts negatively or responds positively to your email communication.

Do’s
Use clear and concise language
Keep it short and sweet
Confirm receiving email and reply within 24 hours
Retain message thread for background (REPLY)
Add signature and liability disclaimers
Develop an in-house email policy

Don’t
Use CAPITAL letters, acronyms and emoticons
Write angry or use sarcasm
Request delivery and read receipts
Use offensive, racist, sexist or obscene remarks
Forward virus hoaxes and chain letters
Reply to spam
Overuse IMPORTANT or HIGH PRIORITY
Discuss confidential information

CC, BCC and Reply All rules
Avoid typing all addresses in “To” field
Use CC if appropriate to share addresses
Make clear who needs to respond/ take action
Use BCC to maintain client confidentiality
Consider using MailMerge instead
Limit Reply All unless all need to see response

Attachments
Request permission to send attachment
Avoid sending large attachments
Only send relevant attachments
Send compressed files
Advise reader about attachment content
Ensure anti-virus in place

Back to GAPS from Email etiquette: do’s and dont’s of sending business emails.

Writing Skills training Melbourne

Writing Skills training Melbourne

It was Einstein who coined the infamous phrase: Creativity is 95% perspiration and 5% inspiration.

I am often asked for advice on how I overcome writer’s block. That infuriating feeling of staring at a blank piece of paper with pen poised (or empty screen) waiting for the words to flow. Yet instead of inspiration, nothing comes except procrastination, consternation and frustration.

The harder you push the harder it becomes to begin. Here’s what to do. Put down your pen or switch off your computer and walk away. Let go.

I believe the solution is unique for every individual but essentially it is about tapping into your own private creative process.

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Avoid being too precious about your original thoughts. Be prepared to write multiple drafts until you get it right. Make no mistake that it can be difficult to write simply and therefore takes a lot of practise.

Mastering the written word boils down to a few simple rules, which can be spelt out as follows:

Grammar, punctuation and spelling.

Understanding the fundamental rules of writing is the key to producing a professional product.

Learning to write is no different than any other skill. You must break it down into its purest form, examine all the parts that make up the sentence, determine how and why they work together as they do…before putting them all back together again.

Only if, and when, that occurs can your writing work as it should.

Refresh the fundamentals of writing by downloading our introductory literacy courses.

Back to GAPS from Mastering basic writing skills.

Benefits of Good Writing Skills

Literacy is the art of communicating your ideas in clear written expression by removing any road blocks that may distract from your message or create confusion in the reader’s mind.

Writing is the bridge that connects the writer to their audience and literacy is the solid foundation cementing that relationship.

A reported decline in literacy standards in the past few decades has given birth to a renewed interest in learning the fundamentals of writing.

The pendulum appears to have swung too far in favour of ideas at the expense of nuts and bolts learning.

GAPS aims to restore some equilibrium by offering literacy courses showcasing both the mechanics and the creativity of the business writing process .

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Back to GAPS from Why literacy is important.