Effective email writing

Use the powerful “I + We + You” business email format to write effective emails to new and existing clients.

The straightforward approach captures your reader’s attention and communicates your key message clearly.

Below is a basic format for writing an email designed to attract a rapid response from the recipient.

SUBJECT HEADING

MEETING WEDNESDAY: Discuss exciting new product range

GREETING

Dear client’s (first) name

PARAGRAPH 1

“I” INTENT

I would like to set up a meeting this week to discuss a new range of products now available.

PARAGRAPH 2

“WE” HOW CAN WE WORK TOGETHER

We could use the time to see how the new products may benefit your business.

PARAGRAPH 3

“YOU” WHAT’S IN IT FOR THEM?

I am hoping you will discover from our meeting how the new products will work for you.

PARAGRAPH 4

CALL TO ACTION
Are you available to meet on Wednesday at 2pm? If not, can you please advise me of an alternative convenient time?

SIGNOFF

Regards,

Your name

Email signature
Business logo
Tagline
Contact details

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