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Business writing
Business email format

Business email format

GAPS Professional Writing Services

Effective email writing

Use the powerful “I + We + You” business email format to write effective emails to new and existing clients.

The straightforward approach captures your reader’s attention and communicates your key message clearly.

Below is a basic format for writing an email designed to attract a rapid response from the recipient.

SUBJECT HEADING

MEETING WEDNESDAY: Discuss exciting new product range

GREETING

Dear client’s (first) name

PARAGRAPH 1

“I” INTENT

would like to set up a meeting this week to discuss a new range of products now available.

PARAGRAPH 2

“WE” HOW CAN WE WORK TOGETHER

We could use the time to see how the new products may benefit your business.

PARAGRAPH 3

“YOU” WHAT’S IN IT FOR THEM?

I am hoping you will discover from our meeting how the new products will work for you.

PARAGRAPH 4

CALL TO ACTION
Are you available to meet on Wednesday at 2pm? If not, can you please advise me of an alternative convenient time?

SIGNOFF

Regards,

Your name

Email signature
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Tagline
Contact details

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