Mastering the art of persuasive writing means being able to craft a strong sentence.

Where you place words, as the natural building blocks of writing, determines the effectiveness of a sentence.

Direct or “active” speech is the most powerful way to write a sentence.

Unfortunately many people fall into the trap of writing extremely passively which generally uses too many words and kills sentence flow.

Click here for more information how to use active speech to improve your business writing skills.

It is usually something you’ve said or written that has struck an emotional chord with them.

In person, it may be your conviction, your passion or simply your in-depth knowledge. In writing it can be a little more tricky in the absence of a personal connection.

Fortunately, English is an extremely diverse language offering a smorgasbord of powerful words which can spark interest. It is just a matter of choosing the right ones to best sell your message.

Click here for more information on how to powerfully promote your business or organisation in writing.

Both are promotional platforms designed to showcase the benefits of using specific products or services.

What do use when demands an understanding of the key differences between flyers and brochures.

Ideal for promoting upcoming events, flyers are A4 billboard posters displayed in public venues in a bid to attract the interests of passerbys.

Brochures provide more comprehensive information in a folded form that can be distributed to individual customers or clients either in person or via the post.

Both mediums require a nice balance of a persuasive writing style and eye-catching designs to capture attention.

Click here for more information on how to write flyers and brochures.

Mild irritation can give away to downright resentment if people find their emails invaded by unsolicited promotional material as it is considered a much more private communication sphere.

Newsletters are one effective means of communicating with clients on a regular basis. However it must always be an opt-in service. By volunteering their contact details subscribers are consenting to receiving your material.

Never sign people up without their expressed permission. Otherwise you risk damaging your business if the people are bemused by your presumptive actions. Also, if people sign up themselves then there is a much higher chance they will real the newsletter.

Newsletter Writing Training

Click here for more information on newsletter writing etiquette or to find out about our newsletter writing training services.

No long confined to promoting church socials and schoolyard fetes – although they still do so, and well – newsletters have increasingly become a key marketing tool employed by businesses keen to engage with clients on a regular basis.

Perhaps the increasingly popularity reflects concerns about a perceived disconnect amid a burgeoning corporatisation of client services.

For some it is an attempt to appear personable, albeit in print. But for many it is a legitimate platform for engaging with new existing and prospective clients in a meaningful way.

Newsletters are an opportunity to offer tidbits and promotions on a regular basis.

As with anything, there are certain rules dictating appropriate newsletter etiquette to ensure you keep rather than repel your readership.

Click here for more do’s and don’t for writing effective newsletters to clients, customers and other relevant readers.

Coming up with new content, finding an interesting theme and then writing various tidbits of information and news can be difficult once, let alone on an ongoing basis.

It is critical from the outset to decide what role the newsletter is going to play in your business or organisation.

Is is a key marketing tool designed to promote new products and services? Will you have regular promotions, giveaways and other attractive incentives for readers to take advantage of?

Essentially the secret is to start as you mean to continue. Choose a publication cycle – whether it be weekly, fortnightly, monthly or bi-monthly – that is sustainable.

Whichever timeframe you choose you then must stick to it.

You are basically training your reader how to use your newsletter. If it is a significant source of updated information then it needs to be on-time everytime.

Consider your resources, access to content and writing skills to determine a reliable and realistic turn-around for your business.

Click here for more information on how to write your own newsletter.

Designing an intuitive layout ensures key information is readily available to readers, aka prospective clients and customers.

Think like them. If you wanted to find out specific information on your website where would you go?

May prove handy for you to run a few road tests past some trusty friends before you commit to a layout.

Click here for more information on how to plan your website layout.

An architecture draws up a blueprint and designers turn to their sketch pads to visualise the end product.

No different in designing your own website. You need to plan how many pages, decide what content will be placed on each page and structure the website in an intuitive manner that will make sense to a new user.

It is critical to map out every step from the grand vision through to the tinest detail to leave nothing to chance.

The design of your website layout is the framework upon which the entire project will hang so lay those foundations well.

Click here for more tips on writing effective website copy.

It looks great with lots of flashy images, bright colours and eye-catching designs.

Only closer inspection often reveals that the content does not do justice to the product or service being offered.

Unfortunately, the same amount of time, money and energy has not been invested in selling key messages to prospective clients.

Failing to publish persuasive website content detracts from the overall product.

Take that extra time or seek professional advice on how to write powerful website content to ensure your maximising the opportunities afforded by a website.

Click here for some handy hints on how to write effective website content.

The popular format shares many similarities with convential cover letters with a few key exceptions.

Email correspondance is all about catching the reader’s eye before their attention moves on to the next item in their inbox.

Your job is to grab their attention enough to read your resume, grant you an interview and hopefully give you a job!

Click here for more information on how to write an email cover letter.