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	<title>GAPS Professional Writing</title>
	<link>http://www.gapswriting.com</link>
	<description>(Grammar &#38; Punctuation Skills)</description>
	<lastBuildDate>Fri, 21 Oct 2011 03:15:00 +0000</lastBuildDate>
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		<title>Better business writing skills</title>
		<description><![CDATA[Improving your business writing skills involves going back to basics.
 Mastering the art of persuasive writing means being able to craft a strong sentence.
Where you place words, as the natural building blocks of writing, determines the effectiveness of a sentence.
Direct or &#8220;active&#8221; speech is the most powerful way to write a sentence.
Unfortunately many people fall [...]]]></description>
		<link>http://www.gapswriting.com/2011/09/04/better-business-writing-skills/</link>
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		<title>Powerful promotional writing</title>
		<description><![CDATA[Convincing customers to buy your products or clients to employ your services rarely happens by chance.
It is usually something you&#8217;ve said or written that has struck an emotional chord with them.
In person, it may be your conviction, your passion or simply your in-depth knowledge. In writing it can be a little more tricky in the [...]]]></description>
		<link>http://www.gapswriting.com/2011/07/26/powerful-promotional-writing/</link>
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		<title>How to write flyers and brochures</title>
		<description><![CDATA[So what is the difference between a flyer and a brochure?
Both are promotional platforms designed to showcase the benefits of using specific products or services.
What do use when demands an understanding of the key differences between flyers and brochures.
Ideal for promoting upcoming events, flyers are A4 billboard posters displayed in public venues in a bid [...]]]></description>
		<link>http://www.gapswriting.com/2011/07/19/how-to-write-flyers-and-brochures/</link>
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		<title>Common mistakes in newsletter writing</title>
		<description><![CDATA[Most people groan where they see junk mail bursting out of their letterbox. Many are resigned to its presence given the prominent streetfront location of mail boxes. That does not mean, however, the promotional material is opened, much less read or becomes the inspiration for their next shopping spree.
Mild irritation can give away to downright [...]]]></description>
		<link>http://www.gapswriting.com/2011/07/12/common-mistakes-in-newsletter-writing/</link>
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		<title>10 Tips to Effective newsletters</title>
		<description><![CDATA[Newsletters have come a long way.
No long confined to promoting church socials and schoolyard fetes &#8211; although they still do so, and well &#8211; newsletters have increasingly become a key marketing tool employed by businesses keen to engage with clients on a regular basis.
Perhaps the increasingly popularity reflects concerns about a perceived disconnect amid a [...]]]></description>
		<link>http://www.gapswriting.com/2011/07/07/10-tips-to-effective-newsletters/</link>
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		<title>How to write newsletters</title>
		<description><![CDATA[For many writing regular newsletters can be a real chore.
Coming up with new content, finding an interesting theme and then writing various tidbits of information and news can be difficult once, let alone on an ongoing basis.
It is critical from the outset to decide what role the newsletter is going to play in your business [...]]]></description>
		<link>http://www.gapswriting.com/2011/06/26/how-to-write-newsletters/</link>
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		<title>Basic website layout</title>
		<description><![CDATA[Like most thing, mapping out a basic website layout requires sticking to the&#8230;.well, basics.
Designing an intuitive layout ensures key information is readily available to readers, aka prospective clients and customers.
Think like them. If you wanted to find out specific information on your website where would you go?
May prove handy for you to run a few [...]]]></description>
		<link>http://www.gapswriting.com/2011/06/19/basic-website-layout/</link>
			</item>
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		<title>Effective website layout tips</title>
		<description><![CDATA[Like renovating a house or designing a new dress, you would be foolish to embark on any ambitious project without a plan.
An architecture draws up a blueprint and designers turn to their sketch pads to visualise the end product.
No different in designing your own website. You need to plan how many pages, decide what content [...]]]></description>
		<link>http://www.gapswriting.com/2011/06/13/effective-website-layout-tips/</link>
			</item>
	<item>
		<title>How to write website content</title>
		<description><![CDATA[The idea of launching a new website live is an exciting prospects for many businesses.
It looks great with lots of flashy images, bright colours and eye-catching designs.
Only closer inspection often reveals that the content does not do justice to the product or service being offered.
Unfortunately, the same amount of time, money and energy has not [...]]]></description>
		<link>http://www.gapswriting.com/2011/06/05/how-to-write-website-content/</link>
			</item>
	<item>
		<title>Email cover letters</title>
		<description><![CDATA[Increasingly, prospective job hunters are expected to write email cover letters when applying for new jobs.
The popular format shares many similarities with convential cover letters with a few key exceptions.
Email correspondance is all about catching the reader&#8217;s eye before their attention moves on to the next item in their inbox.
Your job is to grab their [...]]]></description>
		<link>http://www.gapswriting.com/2011/05/23/email-cover-letters/</link>
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