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10 Tips to Effective Newsletters

10 Tips to Effective Newsletters

Powerful newsletters writing skills.

Powerful newsletters writing skills.

Newsletters are an ideal way to generate and maintain in your product or service on a regular basis to new and existing customers and clients.

The key to write professional newsletters begins with creating an eye-catching template that incorporates your branding.

Source professional help to design an appealing newsletter that you can readily add content to for each edition.

Ideally, you would email the newsletter to willing subscribers or post a link from your social media sites.

How to write your own effective newsletter.

10 Tips to Effective Newsletters

1. Target audience
• Make it relevant to your reader
• What is important to them

2. Develop standard template
• Creates familiarity with your readers
• Insert updated information each edition

3. Make it sustainable
• Content must be readily available or provided
• Create a data base of contributors & back-up material

4. Basic content
• Lead stories, short news items & leader’s message
• Features, cartoons, an editorial, in-house news, news titbits etc

5. Deadlines
• Allow for unexpected delays
• Provide incentives for contributors to meet deadlines

6. Style versus substance
• How it reads is more important than how it looks
• Relevant and well-written copy should be able to stand alone

7. Writing style
• Write compact copy in active voice
• Only use jargon if readership will understand terms

8. Capture attention
• Most important news gets prominence
• Develop nice mix of information and entertainment

9. Contributor database
• Create acknowledgement box to reward contributors
• Offer free advertising space to ensure regular copy flow

10. Seek feedback
• Publish letters to the editor
• Create readership survey to determine what’s hot/what’s not

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For more information on how to write the most effective newsletters contact GAPS.
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