Professional website content

It is just as important to invest time in structuring your website content as it is in designing how it looks.

Creating an intuitive site that anticipates where a visitor is likely to source relevant information is critical to retaining their attention.

The easier is it to locate the specific information they seek, the greater the chance they’ll stick around.

Most website developers provide a wire-frame – or basic blueprint – of your website detailing the main pages. Like building a house, use the sitemap as a starting point before modifying to meet your specific taste.

The majority of websites follow a basic formula to attract visitors. Here are the general points:

Home page

• Eye-catching graphics and pictures.
• Short, snappy and succinct information.
• Clear, concise and accurate language.
• Key message(s).
• User-friendly, easy to navigate and relevant links.

About Us

• Photo
• Who you are?
• Purpose of the business or organisation.
• Introduce the team.
• Your core values and beliefs.
• Personable and professional language.

Services

• What are you offering?
• Brief explanation of each?
• Where can they find further information?

Products

• What is for sale?
• How much do they cost?
• How do they pay for them?

Contact

• How do they contact you?
• When will you get back to them?

GAPS Copywriting Services

For more information on how to write the most effective flyers and brochures contact GAPS.
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