Just because you can doesn’t mean you should.
Technology does not a writer make. It is now more than ever easy to self-publish your own musings. All that is required is a computer and an internet connection. Or so it seems. Convenience does not necessarily equate to quality.
Like any tradesmen, cleaning up after a dodgy DYI project can be a frustrating experience. When I am proof reading someone’s work it can take some time to make sense of what they are trying to say to their audience, much less who their audience may be. Quite often I feel like I am reading someone’s private ramblings that would better left to a personal diary rather than published to the world.
If you are determined to get your name in print in your own words then be very clear about your message – and its purpose. Remember the reader is not privvy to your private thoughts so you must never assume any knowledge or background information on their part.
Be clear, keep it simple and make it interesting. And if you can’t, then it may be time to call in the experts.
Some guru (Einstein, I think!) once said: Creativity is 95% perspiration and 5% inspiration.
I am often asked for advice on how I overcome writer’s block. I believe the solution is unique for every individual but essentially it is about tapping into your own private creative process.
Powerful newsletters writing skills.
Newsletters are an ideal way to generate and maintain in your product or service on a regular basis to new and existing customers and clients.
The key to write professional newsletters begins with creating an eye-catching template that incorporates your branding.
Source professional help to design an appealing newsletter that you can readily add content to for each edition.
Ideally, you would email the newsletter to willing subscribers or post a link from your social media sites.
How to write your own effective newsletter.
10 Tips to Effective Newsletters
1. Target audience
• Make it relevant to your reader
• What is important to them
2. Develop standard template
• Creates familiarity with your readers
• Insert updated information each edition
Read more
Flyers and brochures are ideal for promoting your business.
So what is the difference between a flyer and a brochure?
Both are promotional platforms designed to showcase the benefits of using specific products or services.
What do use when demands an understanding of the key differences between flyers and brochures.
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