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Just because you can doesn’t mean you should.

Technology does not a writer make. It is now more than ever easy to self-publish your own musings. All that is required is a computer and an internet connection. Or so it seems. Convenience does not necessarily equate to quality.

Like any tradesmen, cleaning up after a dodgy DYI project can be a frustrating experience. When I am proof reading someone’s work it can take some time to make sense of what they are trying to say to their audience, much less who their audience may be. Quite often I feel like I am reading someone’s private ramblings that would better left to a personal diary rather than published to the world.

If you are determined to get your name in print in your own words then be very clear about your message – and its purpose. Remember the reader is not privvy to your private thoughts so you must never assume any knowledge or background information on their part.

Be clear, keep it simple and make it interesting. And if you can’t, then it may be time to call in the experts.

Too often people bury the good stuff when they write.

As a copywriter, I often feel like a miner forced to bore down into the centre of the earth to find the gold. I always find it, it just becomes a question of how long it takes and much work I must do to drag the treasure back up to the surface.
Readers will not be as determined… for let’s face it they are not being paid to dig. The deeper you bury your message the less likely it will be discovered.

The key to getting your point across is to tell a story rather than story tell. Get to the main point at the surface and give them opportunity to decide if they want to explore further. That way they are engaged from the outset and if they’re keen to seek more they will do so. There is nothing worse than promising a gold rush and delivering lumps of coal.
All you’ll be left with is an abandoned mine…

Some guru (Einstein, I think!) once said: Creativity is 95% perspiration and 5% inspiration.

I am often asked for advice on how I overcome writer’s block. I believe the solution is unique for every individual but essentially it is about tapping into your own private creative process.

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Powerful newsletters writing skills.

Powerful newsletters writing skills.

Newsletters are an ideal way to generate and maintain in your product or service on a regular basis to new and existing customers and clients.

The key to write professional newsletters begins with creating an eye-catching template that incorporates your branding.

Source professional help to design an appealing newsletter that you can readily add content to for each edition.

Ideally, you would email the newsletter to willing subscribers or post a link from your social media sites.

How to write your own effective newsletter.

10 Tips to Effective Newsletters

1. Target audience
• Make it relevant to your reader
• What is important to them

2. Develop standard template
• Creates familiarity with your readers
• Insert updated information each edition
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Flyers and brochures are ideal for promoting your business.

Flyers and brochures are ideal for promoting your business.

So what is the difference between a flyer and a brochure?

Both are promotional platforms designed to showcase the benefits of using specific products or services.

What do use when demands an understanding of the key differences between flyers and brochures.

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