Website Content Writing

Language should be powerful and succinct to capture the viewer’s attention.

Include nutshell statements summarising key points of differences to distinguish you from your competitors.

Purpose of website

What is the main function of your website?

Static

A static site provides basic information designed to encourage potential clients to contact you directly. Keep it simple and straight forward with key information and instructions on how to proceed.

Primary source

A highly-interactive site designed to operate as a functional business that provides:

• Core information
• Point of contact for existing and prospective clients
• On-line shopping for products
• On-line enrolments for courses

Associated

The material and information complements your business by providing customers with an alternative platform to:

• Buy you products
• Enlist your services
• Gain extra value from your core business

GAPS Copywriting Services