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Business writing
How to write newsletters

How to write newsletters

Powerful newsletters writing skills.

Powerful newsletters writing skills.

For many writing regular newsletters can be a real chore.

Coming up with new content, finding an interesting theme and then writing various tidbits of information and news can be difficult once, let alone on an ongoing basis.

It is critical from the outset to decide what role the newsletter is going to play in your business or organisation.

Is is a key marketing tool designed to promote new products and services? Will you have regular promotions, giveaways and other attractive incentives for readers to take advantage of?

Make the commitment.

Essentially the secret is to start as you mean to continue. Choose a publication cycle – whether it be weekly, fortnightly, monthly or bi-monthly – that is sustainable.

Whichever timeframe you choose you then must stick to it.

You are basically training your reader how to use your newsletter. If it is a significant source of updated information then it needs to be on-time everytime.

Consider your resources, access to content and writing skills to determine a reliable and realistic turn-around for your business.

Newsletters are either an in-house publication targeted to a specific group of readers either internally to staff, management and members or externally to clients, customers or other prospective interested parties.

The function of a newsletter is to help an organisation or business:

• Increase awareness
• Generate interest of support
• Foster specific action

Writing style

Newsletter writing should be concise and crisp and informal in tone but not conversational. Newsletters should provide a blend of information and entertainment.

Length

Newsletters should run between 300 and 500 words and contain several items that are only a paragraph or two in length.

Content

They may contain news articles, briefs and features about people and programs relevant to the organisation.

Credibility

It is critical to preserve credibility with readers by avoiding too much self-congratulatory or overtly promotional material. Select material that has impact and relevance to your readership in favour of platitudes and clichés.

It is acceptable to use jargon commonly-understood within a specific industry but should be avoided if the publication is targeting the general public.

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